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QComms Expands UAE Presence With New Sharjah Office at Shams Free Zone

Art Ryan

QComms is expanding its UAE operations with a new office in Sharjah Media City (Shams) Free Zone, giving the communications agency a permanent base in the emirate.

The move strengthens QComms’ presence beyond Dubai and Abu Dhabi and reflects increasing activity from businesses in Sharjah. The agency will use the new office to support clients across the emirate while continuing to draw on its wider UAE and regional network.

The expansion also puts QComms inside one of Sharjah’s dedicated business hubs for media, creative and professional-services companies.

QComms Brings Its Communications Operation to Sharjah

The decision to establish a physical presence in Sharjah follows growing enquiries and client activity from the emirate. Instead of managing those relationships entirely from its existing offices, QComms is putting a local team closer to the businesses it wants to serve.

The agency’s Sharjah operation will work with clients across sectors including hospitality, wellness, family and education, while continuing to support brands in lifestyle, corporate and real estate markets.

For QComms, the office creates a more direct connection with companies operating in Sharjah and the Northern Emirates. It also gives the agency another base from which to develop local relationships and pursue new business.

PR and Digital Services Form the Core of the New Office

QComms is not positioning the Sharjah location as a small satellite operation. The office will provide access to the agency’s broader communications offering, covering both traditional public relations and digital channels.

Services include public relations, social media management, influencer marketing, content production, brand strategy, digital communications and launch campaigns. The agency also works across podcast production and market research.

That combination is increasingly relevant to businesses that need more than conventional media relations. Companies launching products, developing executive profiles or building social audiences can bring several communications requirements into a single agency relationship.

QComms Taps Into Sharjah’s Growing Business Community

Sharjah has developed a business environment that extends well beyond traditional commercial activities. Media, technology, creative services and digital businesses have become an important part of the emirate’s wider entrepreneurial ecosystem.

QComms’ arrival adds another communications specialist to that mix. The agency will be able to work directly with businesses already operating in Sharjah while also targeting companies looking to build their visibility in the emirate.

The location at Shams Free Zone is particularly relevant because the free zone was established around media and creative businesses while also accommodating a broader range of commercial activities.

Shams Free Zone Strengthens Its Creative Business Ecosystem

The choice of Shams Free Zone gives QComms access to an established environment for media and creative companies. Shams provides company formation and licensing infrastructure for businesses operating in areas that include media, technology and other professional activities.

The free zone has also reported growth across several business sectors. Through August 2026, Shams reported 11.8% year-on-year growth in media package activity, alongside increases in management consultancy and online retail activity.

That wider activity matters for companies such as QComms because it creates a potential customer base made up of businesses that need marketing, communications, content and brand-building services.

Content Production Is Becoming Part of the Sharjah Business Mix

The communications market is also being supported by new production infrastructure in Sharjah. Shams’ wider ecosystem includes facilities designed to support digital content, podcasts, interviews, advertising and other commercial productions.

Madar Studios, operated by Madar Media, Shams’ commercial and creative arm, provides production facilities for creators, brands and businesses.

For an agency such as QComms, that creates opportunities to connect communications strategy with actual content production. PR campaigns increasingly involve video, podcasts, social media assets and influencer content rather than relying only on traditional press coverage.

QComms Extends Its Regional Network From Sharjah

The new Sharjah office will remain connected to QComms’ wider regional operation. The agency has teams across the UAE, Saudi Arabia, Jordan, Egypt and the United Kingdom, allowing projects to draw on resources outside the local market when needed.

This structure gives the Sharjah office a dual role. It can focus on local relationships while still supporting campaigns that extend across the UAE and international markets.

For businesses based in Sharjah, that combination can be useful when a local campaign needs to reach audiences elsewhere in the Gulf or beyond.

What the Sharjah Expansion Means for QComms

The new office gives QComms another permanent foothold in the UAE at a time when Sharjah continues to develop its media, creative and professional-services economy.

It also changes how the agency can approach the local market. Rather than serving Sharjah primarily through offices elsewhere in the UAE, QComms now has a dedicated presence inside the emirate.

The expansion at Shams Free Zone therefore serves two purposes: it brings QComms closer to existing and prospective clients in Sharjah while placing the agency inside a business ecosystem built around media, creativity and entrepreneurship.

Sources

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