DAMAC Properties has released the sixth and final tower at Chelsea Residences by DAMAC. This brings one of Dubai Maritime City’s most closely watched branded property launches into its last sales phase.
Apartments in the new tower start from AED2.56 million, or around $697,000. Unit sizes begin at approximately 827 square feet. The release includes one, two and three-bedroom residences. All are positioned around the project’s waterfront setting and Chelsea Football Club identity.
For buyers who followed the earlier phases but did not enter, this is effectively the last opportunity. It is within the six-tower development.
DAMAC Chelsea Residences Final Tower Follows Five Sell-Out Phases
The final launch comes after DAMAC reported that the first five towers had sold out. This was driven by interest from both investors and people looking for a waterfront home in Dubai.
That gives the sixth tower a slightly different sales story. It is no longer an early-stage project trying to prove whether the concept works. Most of the development’s inventory has already been absorbed.
Branded residences have become increasingly visible across Dubai. However, Chelsea Residences takes the idea in a less predictable direction. Instead of relying on a hotel name or fashion label, the development is tied to Chelsea Football Club and the culture surrounding professional football.
The connection is built into the project rather than being treated as a logo placed above the entrance.
Sea-View Apartments Start From AED2.56 Million
Prices for apartments in the final Chelsea Residences tower begin at AED2.56 million. The initial layouts start from 827 square feet.
Available homes include one, two and three-bedroom apartments. Each residence is designed to have a sea view. The project’s position at the edge of Dubai Maritime City is used, rather than treating the waterfront as a view reserved for only the most expensive units.
That detail matters in Dubai’s luxury property market. A waterfront address may appear in the marketing. Yet the actual outlook can vary widely depending on the tower, floor and direction of the apartment.
Chelsea Residences is being promoted around uninterrupted views across the Arabian Gulf and towards the Dubai skyline. The development occupies a waterfront corner plot with broad exposure to the sea. This gives the towers a stronger visual connection to the coast.
Chelsea Residences Brings Football Branding Into Dubai Property
DAMAC developed Chelsea Residences through its partnership with Chelsea Football Club. The companies describe it as the world’s first football-branded residential development.
That sounds like a marketing line—and, obviously, it is one—but the project goes further than football-themed artwork in the lobby.
Chelsea branding is expected to appear across the resident experience, including concierge services, fitness areas, training facilities and shared spaces influenced by the club’s identity. The development combines that sporting theme with the usual ingredients of high-end Dubai property. Water views, wellness facilities, private leisure areas and a recognisable international brand are included.
It is an unusual mix. Football supporters may notice the references immediately. However, other buyers could simply see it as a waterfront branded residence with a more distinctive identity than the typical luxury tower.
Rooftop Football Pitch and Blue-Sand Beach Lead the Amenities
One of the development’s standout features is a rooftop football pitch. This is described as the only one of its kind within a residential project in the UAE.
Residents are also expected to have access to a blue-sand beach inspired by Chelsea’s club colours. There is also a beach club, an Athlete Training Centre and wellness-focused spaces.
The football theme could easily have become a gimmick. DAMAC appears to be avoiding that by connecting it to actual facilities people can use. Rather than filling the property with decorative references to the sport, they provide usable amenities.
There will still be plenty of branding, of course. This is Chelsea Residences, after all. But the stronger selling point may be how the concept shapes the amenities. This matters more than how often the club badge appears inside the building.
Dubai Maritime City Gives the Project Its Waterfront Advantage
Chelsea Residences is being built in Dubai Maritime City, a coastal district positioned between Port Rashid and Dubai Creek.
The location keeps the project relatively close to established parts of Dubai. At the same time, it gives a more open waterfront setting than buyers usually find in the city’s central business districts.
Dubai Maritime City has been attracting more residential development as investors look beyond the emirate’s already crowded prime property zones. Its location near Old Dubai, Mina Rashid and the wider coastline gives developers room to create projects that feel connected to the city. However, they are not sitting directly inside Downtown Dubai or Dubai Marina.
Chelsea Residences consists of six towers reaching approximately 130 metres, with more than 1,400 apartments across the wider development. The homes are spread across one, two and three-bedroom configurations.
Branded Residences Continue to Pull Buyers in Dubai
The sell-out of the first five Chelsea Residences towers reflects a wider appetite for branded property in Dubai.
Buyers are not simply paying for an apartment. They are buying into a name, a design language, a set of services and, sometimes, the resale appeal that comes with a globally recognised partner.
Chelsea Football Club brings a different kind of audience into that equation. The brand has a following that stretches far beyond the United Kingdom. As a result, this may help the development appeal to international buyers already familiar with the club.
Still, football loyalty alone is unlikely to carry a multimillion-dirham property purchase. The sea views, location, apartment layouts and future performance of Dubai Maritime City will matter far more once the excitement around the launch settles.
That is where the project becomes interesting. The football identity gets attention, but the waterfront location probably closes the deal.
Final Tower Creates a Last-Chance Sales Message
Calling something the “final tower” naturally adds urgency, especially when the developer says the previous five have already sold out.
There is no need to manufacture much scarcity here. Once the remaining units in the sixth tower are sold, buyers wanting a home inside the development may have to wait for resale listings.
DAMAC is positioning the launch around that limited remaining supply. They are targeting international investors as well as end users looking for a branded home by the sea.
The project’s pricing places it firmly in Dubai’s luxury residential segment. However, the entry point is still below what buyers may encounter in some ultra-prime beachfront areas.
For Chelsea supporters with the budget, the emotional appeal is obvious. For everyone else, it comes down to whether Dubai Maritime City, guaranteed sea views and a well-known global brand justify the AED2.56 million starting price.
Chelsea Residences Enters Its Final Sales Stage
The launch of the DAMAC Chelsea Residences final tower closes the initial sales cycle of a project. This project brought football branding into Dubai’s luxury property market in a very visible way.
Six towers. More than 1,400 residences. A rooftop football pitch. A Chelsea-inspired beach. It is not a development trying to disappear quietly into the skyline.
Whether it becomes a long-term investment success will depend on delivery, build quality and the continued growth of Dubai Maritime City. Those answers will take time.
For now, DAMAC has reached the last chapter of the project’s primary launch. Apartments start from AED2.56 million and the first five towers are already reported as sold out.
Sources
- Economy Middle East: DAMAC Properties launches sixth and final Chelsea Residences tower
- DAMAC Properties – Chelsea Residences: Official project page
- DAMAC Properties – Chelsea Residences Guide: Chelsea Residences by DAMAC guide
- Gulf News: DAMAC opens final tower at Chelsea Residences